Parents have told us they like...

Being able to shop within their budget

Choosing fits and fabrics that work for their child

Using hand-me-downs or preloved items

Still getting a smart, professional badge — just like branded uniform

Importantly, this removes stigma.

No one can tell whether a uniform is from a supermarket, a charity shop, or brand-new — because every child still proudly wears the school badge.

This approach balances flexibility, affordability and dignity, and families really respond to that.

 

Schools tell us Badge It solves a real challenge.

We all want children to feel they belong, look smart, and represent the school community with pride.

However, we also know the pressure uniform costs can put on families — particularly when there’s more than one child or when budgets are tight.

Badge It is an inclusive and dignified approach. It fits perfectly with "reducing the cost of the school day" priorities, without sacrificing quality or identity.

Headteachers say they value:

Consistency in school branding

Strong partnership with Parent Councils

Being seen to actively support families

Positive parent feedback and high take-up

It’s simple, sustainable and supports the real-life needs of families.